Understanding SEO and SEM in Digital Marketing

In Digital marketing understanding SEO and SEM is very important, especially if you are a beginner in the world of digital marketing. SEO and SEM in digital marketing are both used to increase  traffic  in promotion and sales marketing

Search Engine Optimization (SEO) Search Engine Optimization or SEO is one of the marketing strategies used to optimize websites. SEO serves to increase website organic traffic through a high position on search engine results pages .

One of the main indicators in the success of SEO is the higher the position of a website or blog with certain keywords in search engines . The higher the position of a website or blog with certain keywords in search engines , the higher the visitors who visit the website or blog.

In SEO there are several important components, namely  technical  SEO,  on-site  SEO and  off-site  SEO.

Technical SEO Technical  

SEO is the process of optimizing your website for the crawling and indexing stages . With Technical  SEO, you can ensure that search engines can crawl and index your website without any problems.
On-site SEOOn-site SEO is an important component in SEO. Can be applied to every page and website content so that it can optimize keywords or keywords that have been targeted.

Off-site SEO 

Off-site SEO refers to the process of getting referrals or backlinks from other websites. The main goal is to increase the trustworthiness of your content or website on search engines. With a trusted reference, the ranking will also be high.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is one of the marketing strategies to raise websites to the top rankings in search results and to increase the reach of companies in a paid way. SEM uses Google Ads to offer or advertise products and services. SEM is often used in e-commerce or online shops .
Through Google Ads, website owners can create ads that will appear in Google search results and website owners only pay for clicks on ads or pay per click . Google Ads can also increase the visibility of websites to the top rankings easily.

Difference between SEO and SEM

The main difference between SEO and SEM is that SEO is a component of Search Engine Marketing. SEM consists of paid search components such as Pay Per Click (PPC) as well as Social Media Marketing (SMM). SEM is how to get traffic through paid advertising. While SEO is a type of marketing that focuses more on monitoring, obtaining, and analyzing free organic traffic patterns .