3 Digital Marketing Concepts You Must Know!

03 Aug

03Aug

3 Concepts of Digital Marketing - In this day and age, of course we are no stranger to what is called digital marketing or digital marketing. With the development of digital technology, humans take advantage of technology as a business opportunity that is made into business profits, one of which is digital marketing. Digital marketing is a promotional technique using digital media such as the internet, television, and radio.

However, it is important to know that digital marketing has three core concepts that need to be known. Anything, let's see!

1. Audience-based MarketingOne of the capabilities of the internet is that it can reach all people in the world equally at the same time. In the past, information was exclusive, now anyone can access information wherever and whenever they want. This advantage has resulted in mapping the target market not only based on geography, but also based on psychographics such as interests, hobbies, and so on.

3 Digital Marketing ConceptsThere are 3 things you need to understand in digital marketing

The more you can segment your audience based on your hobbies, habits, community, the more successful you will be in the marketing world. That is, you have to focus on the target market as well as the audience.

2. Warming UpThe basis of digital marketing is the audience, so you have to warm up first to the audience. Building the warming up process takes a long time. You need to show your competence in front of potential customers.
You need to convince customers why you deserve them to trust as a brand. Therefore, warming up can be interpreted as building TRUST or consumer confidence.

3. Stadium Pitch or List BuildingAfter you've done the warming up process, it's time to build a list or stadium pitch. Stadium pitch includes, How much impact can you make from these competencies?

For example, you make a digital investment. Then there are how many people turn to you as a guide in choosing a good investment.
Well, here the number is the key. You must be able to provide as many benefits as possible to people to be able to enlarge your pitch stadium.

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